In order to stay ahead of the times, CITIZEN has launched a new chapter of watchmaking craftsmanship by fusing leading-edge technologies with the pursuit of ideal beauty. Since its foundation in 1930, CITIZEN has spearheaded a revolution of innovation in watchmaking. Among its prominent achievements is Eco-Drive, an original light-driven technological breakthrough.
Citizen’s progressive Eco-Drive technology harnesses the power of light from any natural or artificial light source and converts it into energy. This means it recharges continuously, so you’ll never have to replace a battery. Fewer batteries in the waste stream mean that you will be making a positive contribution towards saving our environment and creating a sustainable future.
The beautiful Rose-gold Eco-Drive Chronograph Watch could be yours if you answer this simple question correctly: