Friday 24 November 2017 is Black Friday! Over the last couple of years the US-popularised shopping day has become increasingly popular in South Africa too. Klyne Maharaj, Head of Brand at Superbalist.com says ‘South Africans have rapidly taken to the day but probably still have a bit to learn’. Here are Superbalist’s eight ways to prepare yourself for the biggest shopping day of the year.
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1. Set an alarm clock
Most online stores usually start their sales at midnight. Set an alarm clock for 23.45pm so you can get all your devices ready to start shopping. Also make sure you have sufficient data before you go online – you don’t want to run out of data before you can pay for your items.
2. Make a wish list beforehand
Visit all the sites you love well before 24 November to create a wish list of all the items you would like to buy. When you log in on the day you can quickly go to your wish list, check which items have a special discount price and then proceed to the checkout without wasting time browsing.
3. Research your favourite stores
Sign up to the newsletters of all your favourite sites and physical stores well in advance or start a ‘Sale sharing’ group with your friends. Most retailers will start sending out Black Friday specials from as early as 1 November.
4. Plan your shopping day
Devise a plan of action among your friends and family about how you are going to tackle the chaos of the day. It’s always best to start with the cyber deals, as online sites are more calm and fairly simple to negotiate compared with physical stores. When you head out to the stores, try to have a team of trusty friends that you can ‘tag’ in and out of the long queues. Make sure you have a list of all the sites and online stores you want to visit prior to the day so you don’t get sidetracked.
5. Double-check your account details
For online stores, make sure all your account and shipping details are correct. You don’t want your brand-new fashion accessory getting lost in the post. If you have multiple bank accounts, double-check each account’s daily limit and make the necessary adjustments if need be.
6. Download the app
If the stores you love have an app, download them ASAP. This will make it easier for you to browse the items on offer and you will also get notifications of discounts. Most apps also offer promos and free delivery for first-time downloaders.
7. Find out about the return policy
While most stores allow returns on sale purchases, it’s always safer to check whether you will have sufficient time to return an item bought on a whim.
8. Budget. Budget. Budget. And then budget some more
It’s very easy to get carried away when you see something you like but don’t really need at the time – you may even find yourself shopping for the next three Christmases. Set a strict budget for yourself and try very hard to stick to it.