Barbie has been introducing girls all over the world to the latest fashion and beauty trends since 1959, and this year Mattel, the toy-manufacturing company that makes Barbie, decided to shake things up a bit with the addition of 17 dolls based on real and inspiring women.
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These ‘role model’ Barbies were released in celebration of International Women’s Day on 8 March 2018. While 14 of the 17 new dolls were based on modern-day icons as part of Barbie’s ‘Shero’ line, three of them were inspired by role models from the past and will be included in Mattel’s brand-new ‘Inspiring Women’ collection.
Mattel’s decision to design these dolls was based on a worldwide survey of 8 000 mothers, 86% of whom reported that they’re worried about the kind of role models their daughters are being exposed to. All we can say is: way to go, Mattel! Here are some of our favourites:
Amelia Earhart, aviation pioneer
Hélène Darroze, world-renowned chef
Frida Kahlo, artist
Yuan Yuan Tan, prima ballerina
Ashley Graham, model and body activist
Unfortunately, most of the dolls are one of a kind and won’t be available for purchase, but die-hard fans and collectors can pre-order the ‘Inspiring Women’ dolls online.
Watch the #MoreRoleModels video here:
FEATURED IMAGE: Barbie.Mattel.com