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Calling All Food Entrepreneurs

Want a leg up in starting your business? Then enter Lion’s Den



If you think you have a retail-ready and commercially relevant product with consumer appeal, here’s a way to get some start-up capital.


Head to the Good Food & Wine Show and enter the Lion’s Den. You’ll have 10 minutes to pitch to the Lion’s Den audience and potentially win a business package worth R250 000, including:


  • A stand at the Good Food & Wine Show in Johannesburg in July (value R45 000);
  • Mentorship and product analysis (worth R100 000) by Managing Director of Product of the Year Preetesh Sewraj;
  • Marketing consultancy to the value of R25 000 from Rainbow Experiential Marketing;
  • Editorial and media coverage to the value of R25 000 from Wired Communications; and
  • R60 000 worth of access over a year to relevant market data and analysis from WhyFive’s BrandMapp.


MC-ing and adjudicating the process will be co-owner and marketing director of NoMU, Paul Raphaely.


Innovators and entrepreneurs who would like to enter must apply in advance.


When:            29May to 1 June. Doors open at 10am.

Where:          CTICC, Cape Town

Apply:           Contact Sarah Holloway on 072 875 9723 or sarah@rainboxexp.co.za

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