The requirements of modern society mean that the pressure for women is real, estimated as they are to drive between 70% and 80% of household purchasing decisions, while at the same time juggling the needs of their friends, family and careers. This is why women like to be prepared for those ‘just in case’ scenarios, in order to ensure they are able to deliver on the demands of their busy worlds.
How we think:
Women’s brains are structurally designed for interconnectivity, making them effective at multi-skilling, as well as considering multiple eventualities. When going away on holiday, research indicates that women pack more than they need, with 79% of those asked citing the most common reason for this as ‘just in case’.
How we meet demands:
As women, we carry almost everything we could possibly need with us, just in case. We often think about leaving 15 minutes early, just in case there’s traffic. Truth is, we like to be prepared for any possible situation, and we’re wired to do so. Our minds are creating never-ending lists to make sure we keep as many bases covered as possible.
How we feel:
90% of women interviewed in a 1st for Women survey felt their role is changing in the world. Modern women often need to multi-task in order to perform at their peak and tend to just get what needs to be done, done – at work, at home and at play. We manage this because we’re adept at delivering all that the world requires because we are prepared.
1st for Women believes becoming your best self starts with being prepared. #JustInCase
If you thrive on always being prepared, just in case, get 1st for Women’s Guardian Angel Lifestyle Assistance. Whether you have run out of petrol, need help with changing a tyre, or just need some safe company while stranded on the side of the road, their Guardian Angels will be there to assist.
To WIN R15 000 in cash, take our survey by clicking here.
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