Have you noticed your favourite chocolates are looking a bit different? Cadbury Dairy Milk’s iconic slabs now also bear the distinct green Cocoa Life logo to highlight Mondelēz International’s incredible sustainability programme.
Just as the Cadbury brothers did more than 100 years ago, Cocoa Life works on the ground with the men and women who grow cocoa, the essential ingredient in Cadbury Dairy Milk.
Launched in 2012, the Cocoa Life programme aims to turn cocoa farming into a business of choice, creating inclusive and empowered communities, and conserving and restoring forests.
Cocoa Life helps communities thrive in six key cocoa-growing origins, Ghana, Côte d’Ivoire, Indonesia, India, the Dominican Republic and Brazil. A large amount of the world’s cocoa comes from West Africa, with the Ivory Coast producing 40% and Ghana around 20%.
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Today, Cocoa Life grows opportunities for more than 142 000 cocoa farmers and 1 400 communities, providing resources like village savings and loans associations. These aid farming communities, especially women, with funds for purchasing fertilisers, startup capital for new businesses and farms, the expansion of existing businesses, rehabilitating old cocoa farms and hiring labourers.
‘Cocoa is the essence of our chocolate and vital to our business, so we need to ensure it is “made right”,’ says Yaa Peprah Amekudzi, Head of Cocoa Life Ghana, Mondelez International. ‘Making it right means tackling the complex challenges cocoa farmers face, including climate change, gender inequality, poverty and child labour. Choosing the Cocoa Life logo means everyone can love our chocolate as much as we do, because it’s made the right way.’
By 2025 all of Mondelēz International’s chocolate brands will source their cocoa through the programme. So keep an eye out for the Cocoa Life logo on your next slab of your favourite treat and you’ll be reminded of the amazing story behind every slab of Cadbury Dairy Milk!
For more information, search #CocoaLife on Facebook and visit the website at www.cocoalife.org.
Image: Supplied by Cadbury
This post was sponsored by Cadbury
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