As 2019 draws to a close, we can’t help reflecting on the year we’ve had. Yes, there were many victories, like the Springboks winning the Rugby World Cup and Zozibini Tunzi being crowned Miss Universe 2019, but there was also plenty of tragedy. This year saw a massive social uprising against gender-based violence (GBV), which was sparked by the horrible death of UCT student Uyinene Mrwetyana. In a bid to play its part, Fair Cape Cares Foundation has partnered with Saartjie Baartman Centre to support survivors of GBV.
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The stats surrounding GBV are truly terrifying. In the past year, 3000 women in South Africa were killed. That translates to eight women being murdered daily – and that doesn’t count the women who have survived assault, harassment and rape. Fair Cape joined the fight during the 16 Days of Activism against GBV by pledging 50c of every Fair Cape Cares six-pack of special-edition yoghurts sold to the Saartjie Baartman Centre.
Joel Serman, a trustee of the Fair Cape Cares Foundation, said that Fair Cape felt compelled to join the fight against GBV, and the Saartjie Baartman Centre was the obvious choice of partner. ‘Our slogan of “do the right thing” is not just a slogan to us at Fair Cape: we live these values and strive to deliver on them through our actions every single day. In fact, partnering with the Centre was suggested by a staff member because she felt that the Centre shares and embodies the same values as us.’
Saartjie Baartman Centre director Bernadine Bachar agrees. ‘We are honoured to be partnering with Fair Cape in this initiative. Apart from the gratefully received financial support it will bring, we are excited about the awareness the special black tubs and accompanying marketing will bring to the scourge of gender-based violence in South Africa, and the millions of women and children that it affects daily.
‘It is our sincere hope that we will finally see the tide of violence against women and children turning, and that we will be the change we want to see in South Africa. But we cannot do it alone and we sincerely thank Fair Cape Dairies for standing with us and saying #enoughisenough.’
The Fair Cape Cares 6-pack yoghurts – specially packaged in black tubs to raise awareness about the magnitude of the issue of GBV in South Africa – are available in all leading retail stores across the country, offering an easy way for people to continue, beyond the 16 Days of Activism, making a difference in the lives of the women and children impacted by GBV.
Image: iStock
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