On July 18, 2012, Dermalogica and joinFITE will join the Mandela Day challenge, in homage to Nelson Mandela and the 67 years he has dedicated to advocating for human rights. The Mandela Day challenge calls on individuals everywhere to take time on July 18 to do their part in creating change for another.
joinFITE is asking individuals across the world to give back and be a change-maker by helping to direct 670 microloans. There is no cost to the individuals, but rather they are asked to visit joinFITE.org to direct a loan funded by Dermalogica. After viewing the profile of what the entrepreneur will use her loan for, they are able to choose the individual woman whom they would like to empower. Founded in 2011, joinFITE has already helped fund more than 14,000 microloans for women in over 60 countries around the world, with the goal of directing more loans on July 18, 2012.
“Mandela Day is a call to action for people everywhere to take responsibility for changing the world and making it a better place, one small step at a time, just as Mr. Mandela has,” said Jane Wurwand, founder of Dermalogica and joinFITE.
Visit www.joinFITE.org/MandelaDay to direct a joinFITE loan in celebration of Mandela Day.
About joinFITE
joinFITE (Financial Independence Through Entrepreneurship), powered by Kiva.org and championed by Dermalogica, is a microlending platform to help women start or grow their own businesses, thereby helping themselves and their communities to become financially independent. To view the most current impact on the number of entrepreneurs empowered – please visit www.joinfite.org or www.facebook.com/joinFITE.
About Dermalogica®
Dermalogica® revolutionized the skin care industry when it emerged into the marketplace in 1986 with innovative formulations. Today, Dermalogica is the world’s most-requested professional skin care brand with its products currently sold on the recommendation of a qualified professional skin therapist in over 80 countries at over 25,000 skin treatment centers, spas and salons. To learn more about Dermalogica® and the brand’s concept spaces, please visit www.dermalogica.com.
About Kiva.org
Kiva.org is a non-profit organization with a mission to connect people through lending to alleviate poverty. Learn more about how it works.
For further details on how you can make a difference on Nelson Mandela Day, please contact Sonette on 011 268 0018 or pr@dermalogica.co.za
