Millions of people use Pinterest to plan their diets, weddings, baby showers and more. It’s basically an enormous vision board that helps people to map their lives while simultaneously procrastinating. It’s fabulous!
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But this seemingly perfect platform is taking it up a notch, by adding a feature to make beauty and makeup looks even more personalised.
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According to Pinterest, billions of beauty pins have been saved by users, and it’s actually one of the most searched-for topics on their site. Now they’ve added a game-changing feature which allows you to search for makeup trends and techniques according to your skin tone. This will then bring up suggestions as to what brands and products are best suited for your individual colouring.
No more ‘sure, that pink looks great on HER skin, but how would it go with mine?’, because you will now be able to see for yourself before splurging on new makeup spoils. While initially this was limited to the desktop version of Pinterest, it’s now available on their mobile app as well, so you can do some thorough investing while you’re browsing the beauty aisles.
Related: These are the best hair colours for every skin tone
And the reason behind these recent changes? You guessed it – demand! The Big Bosses at Pinterest HQ claim that 60% of the top 100 searches in the beauty category involved a skin tone, such as ‘lipstick for dark skin’. This insider info has enabled them to create a more useful platform for people to get inspired and, no doubt, more popularity and revenue for them. Everyone wins!
Now you can take the guess work out of makeup looks and purchases – Pinterest’s got you sorted, whatever your shade!
PHOTO: iStock/Erikona
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