A little background info…
‘Product of the Year’ is the nation’s largest independent consumer survey, conducted by leading global information and measurement company Nielsen, which seeks to reward product innovation based on the endorsements of more than 5 000 consumer households.
To enter, brands submit products in a variety of categories. Winners are chosen through a robust research process that employs best-in-class research techniques to understand consumer perception of innovation in the market.
‘This year’s list of winners constitutes a group of recognisable multinational brands that choose to bring their innovative products to South Africa, along with a group of local companies that are small in comparison, yet are innovating and competing by developing great products,’ says Preetesh Sewraj, CEO and Chief Innovation Analyst at Product of the Year South Africa.
The winners are now able to use the distinctive red ‘Product of the Year’ logo on packaging and marketing for a period of 12 months, so be on the lookout for the logo!
And the winners are…
FOOD:
Popcorn: Simba Kettle Popped Flavoured Popcorn
Pourable sauces: Wellington’s New Recipe Tomato Sauce
Breakfast: White Star Instant Maize Porridge
Mayonnaise: Miracle Whip
Yoghurt: NutriDay Yoghurt
Dessert (Heritage): Ultra Mel Vanilla Flavoured Custard
Chips: Doritos
Food (Heritage): Big Jack Pies
Biscuits: Bakers Eet-Sum-Mor Chocolate Chip
Healthy snacks: Planters Nuts
Beverages: Fuze Tea
HAIR:
Hair treatments: Dove Intensive Repair Treatment Mask
Haircare: TRESemmé Beauty-Full Volume
SKINCARE:
Feminine skincare: Johnson’s Vita-Rich
Therapeutic skincare: Vaseline Camphor Restore
Babaycare: Epi-max Baby & Junior Range
Female deodorant: Shield MotionSense
Male deodorant: Shield MotionSense
TECHNOLOGY:
Home appliances: Hisense Ice Maker Fridge
Mobile cellphones: Samsung Galaxy S7 Edge
Fuel: BP Ultimate with Active Technology
PHOTO: iStock/AntonioGuillem
