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What makes tubing mascara so special? (+ 5 we love)

All eyes on you!

By Helen Wallace

tubing-mascara-nyx-cosmetics

Mascara is one of those beauty products that many of us have a tumultuous relationship with. Although many women feel they wouldn’t be able to live without it, applying it can be tricky and regular formulas tend to smudge and run, with their waterproof counterparts being difficult to remove. So what’s the best way to make your eyes pop without all the drama? We suggest investing in tubing mascara – and be prepared to have your life changed!

Related: How to prevent your mascara from smudging

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Regular mascaras work by covering your lashes in pigment. Tubing mascara is different in that it wraps your lashes in water-resistant polymers that form a kind of tube. And while this might sound strange, and uncomfortable to wear, this type of mascara can actually make your lashes look their best. This is because it adds thickness and length, which is ideal for most of us who are in the pursuit of more dramatic-looking eyes. 

Related: How to use mascara to make your eyes look bigger and bolder

So tubing mascara can make lashes appear longer and more voluminous – anything else? We’re glad you asked! This type of eye makeup is also smudge-proof (yay!) and is easy to remove. You don’t even need eye-makeup remover, just warm water and a cotton pad. The water dissolves the polymer, leaving your lashes as they were before application. Who needs falsies when you can achieve the same effect with an easy-to-apply product?

Want to get your hands on some tubing mascara? Here are five we recommend:

1. Long and luscious

This mascara not only lengthens your lashes but also has up to 15 hours of staying power

Estée Lauder Double Wear Zero-Smudge Lengthening Mascara

Microfibre bristles go deep into the lash bed to comb and detangle lashes for super separation from root to tip. Lashes channel through the brush's saturated core for a rich coating of pigment

R495 Woolworths SHOP NOW

2. Such a doll

This mascara comes with a special applicator brush that coats every lash for the perfect doll eye

NYX Professional Makeup Doll Eye Mascara

This mascara is specially formulated with natural oils, vitamin E and nylon fibres to help thicken your lashes and leave them looking bolder and loaded with volume

R159,95 Clicks SHOP NOW

3. Built to last

This mascara has staying power and vows to look pretty for 24 hours without a smudge or smear

Clinique Lash Power Mascara

The unique brush reaches and beautifully lengthens even the tiniest lashes, and it lasts through rain, sweat, humidity and tears

R335 Takealot SHOP NOW

4. Lashing out

This breakthrough, lightweight, waterproof formula creates beautiful defined lashes with a petite brush

M.A.C Extended Play Gigablack Lash Mascara

This long-wearing mascara lasts up to 16 hours, yet the washable formula can be easily removed with warm water thanks to its innovative thermal-sensitive technology

R315 Edgars SHOP NOW

5. Double duty

This mascara brings you fuller, longer lashes like never before, leaving lashes with a rich pigment and looking up to 60% longer

L'Oréal Paris Double Extension Beauty Tubes Technology Mascara

This is an innovative, two-step mascara system that features a conditioning base coat – to add serious length – and an intense colour pay-off

R239 Zando SHOP NOW

Good Housekeeping participates in an affiliate-marketing programme, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.

ALSO READ:

The 9 biggest mistakes you might be making with mascara

>The complete guide to applying eye makeup

How to remove makeup without causing undereye wrinkles

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